PR services
EARNED MEDIA
INFLUENCER ENGAGEMENT
EARNED MEDIA
I love a good story - and so do journalists. I work with clients to craft the right angle that's steeped in cultural relevance, consumer data, and media insights.
Whether it's announcing a new product or increasing brand relevance, I create a compelling narrative that resonates with both media and consumers.
The media landscape has change
I love a good story - and so do journalists. I work with clients to craft the right angle that's steeped in cultural relevance, consumer data, and media insights.
Whether it's announcing a new product or increasing brand relevance, I create a compelling narrative that resonates with both media and consumers.
The media landscape has changed, and AI is driving the shift. To put it simply: if your brand wants to show up in AI summaries, you need to be featured in trusted online media. Large Language Models pull their answers from credible, top-tier news outlets, making earned media more crucial than ever.
From crafting the strategy to curating the narrative and pitching to secure coverage, I ensure that brands have a credible online presence that both humans and AI trust, further supporting effective event management and strong media relations.
PAID MEDIA
INFLUENCER ENGAGEMENT
EARNED MEDIA
Sometimes, a great story needs a strategic push. I help you navigate the paid media landscape so every dollar spent actually drives results. My media relations expertise allows me to identify and negotiate with top-tier outlets for native content placements, ensuring your brand fits seamlessly into their editorial flow rather than feeling
Sometimes, a great story needs a strategic push. I help you navigate the paid media landscape so every dollar spent actually drives results. My media relations expertise allows me to identify and negotiate with top-tier outlets for native content placements, ensuring your brand fits seamlessly into their editorial flow rather than feeling like an ad.
Whether I'm drafting the advertorial copy myself or collaborating closely with the paid media team, the goal is always the same: hitting your campaign objectives with content that audiences actually want to read.
PARTNERSHIPS
INFLUENCER ENGAGEMENT
INFLUENCER ENGAGEMENT
Talent partnerships can completely change the trajectory of a campaign. It's all about finding an authentic alignment between the brand and the right talent.
I manage the end-to-end process, identifying the best opportunities, handling the outreach, and negotiating the contract terms so clients receive exactly what they need.
From outlini
Talent partnerships can completely change the trajectory of a campaign. It's all about finding an authentic alignment between the brand and the right talent.
I manage the end-to-end process, identifying the best opportunities, handling the outreach, and negotiating the contract terms so clients receive exactly what they need.
From outlining the specific deliverables to executing the partnership and reporting on the final success, I ensure that all content creates a genuine win for all parties.
INFLUENCER ENGAGEMENT
INFLUENCER ENGAGEMENT
INFLUENCER ENGAGEMENT
The influencer and content creator space is saturated, yet when done with the right talent, it delivers compelling ROI. While profiles with a large follower count can be appealing, brands are regularly left disappointed if the strategic approach doesn't push past the vanity metrics.
I manage the full scope of creator collaborations, inclu
The influencer and content creator space is saturated, yet when done with the right talent, it delivers compelling ROI. While profiles with a large follower count can be appealing, brands are regularly left disappointed if the strategic approach doesn't push past the vanity metrics.
I manage the full scope of creator collaborations, including vetted talent recommendations, negotiating deliverables, and handling all the complex fee or contra agreements, including managing platforms like TalentPay.
My role also includes reviewing all submitted content to ensure it aligns with the brief before it goes live, and then analysing the data to report on the performance of the posts.
Event services
MEDIA EVENTS
CREATIVE STRATEGY
PRODUCT LAUNCH
A great media event does two things: it builds authentic relationships and gets your product directly into the right hands.
I design highly targeted events that allow journalists and key opinion leaders to truly experience your brand in person.
I curate the guest list, the venue, the decor, the culinary experience, and handle all of the l
A great media event does two things: it builds authentic relationships and gets your product directly into the right hands.
I design highly targeted events that allow journalists and key opinion leaders to truly experience your brand in person.
I curate the guest list, the venue, the decor, the culinary experience, and handle all of the logistical heavy lifting. Your only job? Working the room and having fun while you do it!
PRODUCT LAUNCH
CREATIVE STRATEGY
PRODUCT LAUNCH
After months or even years of perfecting your new product, it’s time for a launch moment. A successful event not only showcases what you've created but also generates significant hype across multiple platforms.
I handle the end-to-end execution of the event, turning your product features into tangible experiences that demonstrate your USP
After months or even years of perfecting your new product, it’s time for a launch moment. A successful event not only showcases what you've created but also generates significant hype across multiple platforms.
I handle the end-to-end execution of the event, turning your product features into tangible experiences that demonstrate your USP in the real-world.
The goal is simple: get the media talking, get influencers sharing, and get your target audience paying attention.
ACTIVATIONS
CREATIVE STRATEGY
CREATIVE STRATEGY
This is where your brand steps out from behind the screen and into the real world. Brand activations are all about creating immersive, on-the-ground experiences that truly capture attention.
Whether it’s a large-scale consumer pop-up or a highly targeted experiential stunt, I handle all aspects of event management, including every supplie
This is where your brand steps out from behind the screen and into the real world. Brand activations are all about creating immersive, on-the-ground experiences that truly capture attention.
Whether it’s a large-scale consumer pop-up or a highly targeted experiential stunt, I handle all aspects of event management, including every supplier, stakeholder, and logistical moving part.
You get to skip the headaches, and your consumers enjoy an epic experience that fosters genuine connection.
CREATIVE STRATEGY
CREATIVE STRATEGY
CREATIVE STRATEGY
Need an extra pair of hands to strategically direct your event management efforts? I take a blank brief and unpack exactly what you are trying to achieve.
This isn't about slapping a logo on a photo wall and calling it a day. It’s about building a creative concept that's engaging from the moment the event starts to when the last guest lea
Need an extra pair of hands to strategically direct your event management efforts? I take a blank brief and unpack exactly what you are trying to achieve.
This isn't about slapping a logo on a photo wall and calling it a day. It’s about building a creative concept that's engaging from the moment the event starts to when the last guest leaves.
I ensure every touchpoint of the event is intentionally designed to deliver an unforgettable experience and drive real ROI.
You're in good company
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